PRSA Austin September Luncheon: 

Transforming the State of Diversity and Inclusion in PR

It’s time: Learn from a panel of experts about how your organization can make strides to improve the state of diversity and inclusion in the PR Industry. Join PRSA Austin for a luncheon at Chez Zee on Tuesday, September 18, 2018 from 12 - 1 p.m. Register now!

Event Topic & Description

Topic: Transforming the State of Diversity and Inclusion in PR

If it’s not us, then who? If not now, when? Over the past few years, we’ve seen several companies come under fire for a lack of racial sensitivity in their advertising campaigns, HR practices and day-to-day management. As PR practitioners, it is our responsibility to be keenly attuned to how our brand strategy and campaign messages are perceived. Yet, there’s an undeniable lack of racial and ethnic diversity in the PR industry itself, even as the calls for a more diverse and inclusive practice have become more profound. How can we be aware of potentially insensitive and tone-deaf campaigns when our strategy meetings do not reflect the diverse world we live in?

To improve the state of diversity and inclusion in PR, we need action. Join PRSA for a panel discussion to find out how.

Panelists include:

  • Gretel Perera, PR Director at Roku and Co-Founder of Latinas in Tech
  • Angela Shaw, Senior HR Manager at Formaspace and President-Elect of Austin’s Human Resource Management Association
  • James Shackelford, CEO of SomaComm, Inc. and Chairman of PRSA’S National Diversity and Inclusion committee

They will discuss:

  • The state of diversity and inclusion (D&I) in PR and the general workforce
  • How to break the barriers to hiring 
  • Strategies and tactics for reaching out to those from a disadvantaged background
  • Common myths related to D&I
  • How partnering with HR practitioners and tackling the D&I problem together can bring benefits to both sides

Event Details

What: PRSA Austin September Luncheon

Date: Tuesday, September 18, 2018 

Time: 12 to 1 p.m.

  • Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for a buffet lunch.
  • The program will begin promptly at noon.

Location: Chez Zee, 5406 Balcones Dr., Austin, TX 78731

  • Lunch included with registration fee
  • Complimentary parking available

 Registration: Register online now!*

*Online registration will close on Friday, September 14 at 11:59 p.m. Walk-ins will still be welcome to attend.

Cost to attend:

**Registrants must be designated as students in our database to receive the student price. Please contact [email protected] for assistance registering as a student.

PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.