Upcoming Event

Join PRSA Austin and your fellow communicators for an engaging luncheon with PR experts who have built their careers by developing their own personal brands. Thriving independent consultants Jenifer Sarver, Mike Smith and Molly McPherson will join you for this exciting virtual luncheon to discuss best practices and tips for supporting your own personal brand amid difficult times.

The global pandemic of COVID-19 has created uncertainty among us all related to finances, employment or personal challenges. As communications professionals, we must use all our personal branding tools to stay in the fight and prove our own value with our employer, our clients, our peers, and ourselves!

Learn from some of the best in the industry right here in Austin as we hear the tips and tricks to polishing your own personal brand and marketing yourself. This is one you do not want to miss. We are excited to present this luncheon to you for free, but we do ask that you please register





Jenifer Sarver

Jenifer has more than two decades of experience in media relations, crisis communications, speechwriting, coalition building, and media and presentation skills training. Her career has spanned the corporate, nonprofit and political worlds, helping clients develop messages that will resonate with their core audiences and create strategies for effectively delivering those messages through the appropriate communications channels. In launching Sarver Strategies, Jenifer focused her skills on training and storytelling, helping clients develop a narrative that effectively conveys their core values, and then preparing them to effectively deliver that message. Jenifer has extensive experience in media and presentation skills training, having conducted workshop and one-on-one trainings for a wide range of public figures including CEOs, political candidates and office holders at the state and federal levels, nonprofit leaders and foreign leaders. Jenifer regularly speaks and conducts trainings for a range of nonprofit and educational organizations. She has spoken to the LBJ Women’s Campaign School, The Texas Travel Alliance, New Leadership Texas, the Texas Exes, and the National Association of Women Communicators, among others. She has also moderated panels for groups like the American Association of Political Consultants, The Austin chapter of the Public Relations Society of America and the Texas Lyceum. sarverstrategies.com


  Michael D. “Mike” Smith

 Recognized as one of the “Most Influential” public relations professionals by a leading national publication, Michael       Smith’s eye for detail, industry knowledge and network of contacts have well-served clients of his firm, MDSA Strategic   Communications, for over 26 years. Michael is a regarded as an international stakeholder engagement expert and is   trusted by some of the energy industry’s leading companies such as Crimson Midstream, ExxonMobil, G2 LNG, and   Shell Oil Company. He has authored and executed a variety of communications plans over his career from non-profit   charities to multi-billion dollar infrastructure projects – implementing each with a savvy blend of public affairs,government   relations, business development and relationship management. Additionally, he is among a very small group of trained   Public Information Officers with actual field experience in both United States Coast Guard and U.S. EPA Incident   Command structures. In total, Michael has nearly 30 years experience as a radio and television show host, event   moderator and public address announcer for non-profit organizations, broadcasters, colleges and universities, and   professional sports franchises. 


 Molly McPherson, M.S., APR

 Molly combines her knowledge of current communication practices with years of news and crisis management experience   to help organizations manage issues - from emerging to a crisis - to ensure organizations emerge with their reputation         intact. Molly is an expert in crisis response in the age of digital. Molly is the host of the Confident Communications Podcast   and frequently speaks about crisis communications, public relations, and social media crisis response to executives and   organizations. Through her experience in FEMA's Office of External Affairs during post-Hurricane Katrina efforts and as   head of communications for the Cruise Line International Association in Arlington, Virginia, Molly created a public relations   framework for responding to a public backlash both online and in the press. She is firmly grounded in the belief that   communicating trust and transparency both online and off is key to an organization's success in the digital age.   mollymcpherson.com