Organization: LBJ Presidential Library and LBJ Foundation
Position: Social Media Manager
About the Organization:

Situated on a 30-acre site on The University of Texas at Austin campus, the LBJ Presidential Library is one of 14 presidential libraries administered by the National Archives and Records Administration. It houses 45 million pages of historical documents, 650,000 photos, 5,000 hours of recordings, and more than 54,000 artifacts from the political career of the 36th President of the United States, Lyndon B. Johnson.In addition to serving as an archive and museum dedicated to Johnson’s life and political career, the library hosts special exhibitions, educational programming, and events throughout the year. Established by President and Mrs. Lyndon B. Johnson in 1969, the LBJ Foundation is a nonprofit organization comprised of a board of trustees and administrative staff that supports the LBJ Presidential Library and the LBJ School of Public Affairs at The University of Texas at Austin.

Job Description: The Social Media Manager is a vital member on the LBJ Presidential Library and LBJ Foundation’s team and will direct efforts to bring the rich content and activities of the Library and Foundation to audiences through social and digital media platforms. This is an exciting time to collaborate with the Library and Foundation staff as the Social Media Manager will play an important role as we continue to explore communicating in a virtual world. The Social Media Manager has an opportunity to develop and execute plans in presenting the Library and Foundation’s programs, unique historical archives, educational outreach, Store offerings, as well as membership and donor benefits to a wide range of audiences. Social Media Strategy: Create, coordinate, and maintain the creative and long-term strategic development and implementation of the LBJ Library and LBJ Foundation's digital and social media strategy including overseeing content, digital marketing, brand management, research and analytics.
Candidate Qualities:
  • Lead the day-to-day Library and Foundation's social media storytelling and strategy (Facebook, Twitter, Instagram, YouTube, Giphy, LinkedIn, etc.), including creating, curating, and posting content and visual assets for a 365-day content calendar, paid advertising, campaign executions, as well as community management and reporting for all platforms.
  • Solicit content and other contributions from all Library and Foundation departments, including Archives, Museum, Education, Programming & Membership, Development, The Store at LBJ, and Volunteer & Visitor Services.
  • Continually develop and improve the existing social media and other digital processes.
  • Coordinate team resources to ensure social media and other digital responses are high quality, use proper spelling/grammar, convey information accurately, and are completed within our established timeframe.
  • Create and repurpose graphics independently within brand standards as well as in collaboration with the Web/Graphic Designer.
Candidate Qualifications:
  • A keen understanding of how digital strategies are applied to public relations and engagement and knowledge of digital trends.
  • Skilled in Adobe Creative Cloud, with specific experience in Illustrator, InDesign and Photoshop.
  • Excellent written and editorial skills with a sound understanding of writing for social media and engaging with online audiences.
  • Excellent knowledge of a range of digital media practices, tools, applications and software, including social media platforms. (Facebook, Twitter, Instagram, Yelp, YouTube, LinkedIn), content management systems, and image-editing software.
  • Proficient in data-driven social media analytics (examples: Sprout Social, Hootsuite, Instagram Insight), preparing in-depth analytics reports, using research to inform decision-making regarding social media, trends, online advertising, promotions, and use of audio/visual or other assets.
How to Apply:

To apply for the position, please submit a cover letter, resume, and recent examples (preferred past 6 months) of work on social platforms to [email protected] by Friday, November 6, 2020.