Job Posting: Raise Your Hand Texas Seeks a Media Relations Associate

Raise Your Hand Texas, a non-profit, non-partisan public education advocacy organization, seeks a Media Relations Associate to handle targeted media relations, regional advocacy communications, and policy campaign content support. This position will be responsible for media engagement to support the efforts of more than a dozen regional advocacy directors in key markets across the state — this new and growing advocacy team is responsible for building a robust pro-public education constituency across Texas. The Media Relations Associate also will be responsible for media outreach efforts to support the organization’s legislative interests and statewide media relations promoting the organization’s work and the work of innovative educators and school leaders across the state to help reframe the conversation around the importance and impact of public schools.The perfect candidate will be an accomplished communications strategist, media tactician, and writer. The person in this role must know how to establish and build strong relationships with the media, position an organization as a trusted and primary resource for relevant topics, create media materials and other content, and gain significant earned media coverage.

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Job Description


  • Public Relations
  • Build Raise Your Hand Texas into a respected and authoritative news media resource — sometimes with our team serving as spokespeople, sometimes positioning others — for hard news, thought leadership, and compelling feature stories surrounding broad public education issues, our programs, and our strategic policy interests.
  • Develop targeted media lists based on key markets, stakeholder groups, and issues
  • Build and cultivate strong media relationships
  • Craft media materials and story pitches and pitch stories to print, broadcast, and digital outlets
  • Position Raise Your Hand team members as thought leaders and media spokespeople
  • Secure op-ed, guest column, and authored article opportunities
  • Write and edit news releases, op-eds, columns, and authored articles
  • Monitor and distribute relevant news clips
  • Analyze results of PR programs
  • Executive communications and training/preparation for media interviews and editorial board meetings
  • Advocacy and Policy Campaign Content
  • Help identify strategic content opportunities and work with the Marketing and Policy teams to create multimedia content for regional advocacy directors, as well as for the organization’s website, blog, social media presences, and other channels as needed

SALARY AND BENEFITS: Salary is commensurate with experience and portfolio. Raise Your Hand Texas offers a benefits package, including health, dental, life, and retirement.

Candidate Qualities

  • Solid judgment
  • Entrepreneurial
  • Creative
  • Comfortable leading and chipping in wherever needed
  • Optimistic
  • Passionate about making a difference
  • Inspiring storyteller
  • Trustworthy
  • Great at building relationships

Candidate Qualifications


  • Bachelor’s degree preferred
  • Written and spoken fluency in Spanish strongly desired
  • 10+ years of work experience and/or training in public affairs, public relations, civic engagement, politics
  • Experience at a public relations, public affairs, advertising, or marketing agency, a non-profit or education organization, or in-house corporate PR or public affairs department
  • Strong internal motivation to work to further educational equity and excellence in Texas
  • Exceptional writing, oral, listening, and communication skills
  • Strong collaboration skills
  • Excellent judgment
  • Familiarity with the Texas political and educational landscape
  • Established relationships with Texas media
  • Experience with media database and monitoring platforms
  • Proficiency in Microsoft Word, Microsoft Powerpoint, and G Suite
  • Strong project management skills


  • Photography
  • Videography
  • Video editing
  • Podcasting experience helpful, but not necessary
  • Familiarity with Salesforce, Dropbox, Asana, and digital grassroots advocacy tools helpful, but not necessary

PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to fulfill these requirements. This role will involve 50-75% travel early on, and 30-50% travel on an ongoing basis after that.

How to Apply

Please send your resume, cover letter, and samples or a link to your work to [email protected] with the subject line “Media Relations Associate.”

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