REGISTER NOW for PRSA Austin Chapter's upcoming event!


PRSA Austin Chapter September Luncheon

Keep Your Job and Your Followers! PR Ethics in the Digital Age

The practice of public relations can present unique and challenging ethical issues, particularly when it comes to social media. At the same time, protecting integrity and the public trust are fundamental to the profession’s role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners. Join us for tips and tricks on using social media responsibly, including: 

  • Separate your personal and professional lives online
  • Check privacy settings regularly
  • Remember that social is fast, easy and accessible, leading to exposure one may regret later
  • Be mindful of the ethical dilemmas involving ghost blogging (example Greg Abbott’s recent Twitter problem)
  • Think through the ethics of “purchasing” Twitter followers
  • Use caution when running contests online: Liking or posting to enter is against Facebook’s terms of service and might be considered an illegal lottery 
  • Be careful in manipulating images for use on SM platforms

Please join the PRSA Austin Chapter for our September luncheon at the Domain in Austin on Thursday, September 26 from noon to 1 p.m. for an interactive panel discussion on PR Ethics in the Digital Age!

Pre-registration is required for this event and space is limited, so register now!

What: PRSA Austin Chapter September Luncheon: Keep Your Job and Your Followers! PR Ethics in the Digital Age 
  • David J. Neff, Digital Engagement Strategist and Senior Associate at PriceWaterhouseCoopers
  • Dana Marruffo, Buzz Public Relations
  • Charles Kaufman, Senior Lecturer: Public Relations, Texas State University; Owner, Kaufman Communications
  • Dara Quackenbush, Communications Manager at Go! Calendars, Games & Toys, Strategic Communications Advisor and Founder of Montage Strategic Communications and Former Public Relations Professor at Texas State University (panel moderator)
Date: Thursday, September 26, 2013
Time: 12:00 to 1:00 p.m. (check-in begins at 11:30 a.m.)
Location: Maggiano's Little Italy in The Domain, 10910 Domain Drive, Austin, TX 78758
  • Full lunch included with registration fee
  • Free parking available at The Domain
*Registrants must be designated as students in the database to receive the student price. Please contact [email protected] for assistance registering as a student.
Registration:  Register today.

PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.