PRSA Austin Chapter March Happy Hour

PRSA Austin Chapter March 2018 Happy Hour
Newsjacking: How PR Pros Can Capitalize on Real-Time Journalist Insights to Succeed at Major Events
Event:

The PRSA Austin Chapter and our event partner Muck Rack invite you to attend the PRSA Austin Chapter's March Happy Hour!

Newsjacking: How PR Pros Can Capitalize on Real-Time Journalist Insights to Succeed at Major Events

Attending large events can be overwhelming for attendees and PR pros alike. How can you be sure you're making the most of your time and creating the best opportunities for your client? It's no longer enough to build a list of specialized journalists when heading to events such as SXSW Interactive, CES, the Auto Show, ConExpo-Con/AGG, etc.

With years of combined experience, Muck Rack's Cofounder and CEO Greg Galant, and COO Natan Edelsburg (District Council Secretary for PRSA) will share tips, advice, insights and research on how PR teams are evolving to engage in real-time pitching and monitoring to create better press opportunities for clients and organizations.

About our panelists:

Natan Edelsburg, Chief Operating Officer, Muck Rack and The Shorty Awards

Natan Edelsburg is the Chief Operating Officer at Muck Rack, a digital PR and journalism platform, where he handles the business side of the company. He’s also the Senior Supervising Producer of The Shorty Awards honoring the best of social media. Natan is the company’s most tenured employee and has helped bring on customers, including Mastercard, NBCUniversal, BuzzFeed, Goldman Sachs and more. Natan is the Immediate Past Chair of PRSA’s Tri-State District and the Director of Finance on the board of PRSA New York. Natan is also the Executive Editor & Cofounder of Found Remote, a news site about the future of TV. Natan’s a frequent speaker on social media, PR, journalism and the Future of TV. He’s moderated panels or given presentations at SXSW, Dmexco, PRWeek, MIPTV, ad:tech, BroadcastAsia, Social Media Week, Collision, Web Summit, Digital Hollywood, PRSA Tri-State and more.

Gregory Galant, Cofounder and CEO of Muck Rack & The Shorty Awards

Gregory Galant is the cofounder and CEO of Muck Rack, a PR software and journalism platform. TheNextWeb called Muck Rack “one of the most useful tools ever invented for media professionals.” Greg's also the cocreator and executive producer of The Shorty Awards honoring the best of social media -- past winners include Ricky Gervais, Cory Booker, Conan O'Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.

Previously, Greg was an associate producer at CNN where he analyzed the latest trends in citizens' media. Greg has worked at Newlight Associates, a $120M technology venture capital fund. A lifelong entrepreneur, Greg founded an award-winning web development firm at age 14.

To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg's a mentor in the TechStars startup accelerator. BusinessWeek named him one of the "Best Young Tech Entrepreneurs.

Greg’s a frequent speaker on social media, marketing, PR, entrepreneurship and journalism. He’s given presentations at SXSW, Le Web, Harvard Business School and The International Journalism Festival. His columns have appeared in Fortune, Forbes and Business Insider.

Join us for this informative and festive PRSA Happy Hour! In addition to the two renowned speakers, the PRSA Austin Chapter will be holding a raffle for a free luncheon! Register now to reserve your spot.

Register online now to learn what you need to know about newsjacking!*

*Online registration will close on Sunday, March 11 at 11:59 p.m. Walk-ins will still be welcome to attend.
What: PRSA Austin Chapter's March Happy Hour
Date: Monday, March 12, 2018
Time: 6-8 p.m.
Location:

Edelman Austin Office* (506 Congress Avenue, Suite 300, Austin, TX 78701)

*Please note there is no reserved parking, only street and garage parking.

Fee:
*Registrants must be designated as students in our database to receive the student price. Please contact [email protected] for assistance registering as a student.
Registration:

Register online now!*

*Online registration will close on Sunday, March 11 at 11:59 p.m. Walk-ins will still be welcome to attend.

Event Partner:

Muck Rack

 

PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.