Register Now!

Join PRSA Austin for a panel discussion with representatives from SXSW, Old Settler’s Music Festival and West of the Fest to learn how they are managing their brand identities while navigating the communications challenges that accompany rapid growth and transformation.  

Event Details

Austin has a well-earned reputation as the nation’s live music capital. From hosting the state’s oldest music festival to a globally renowned event showcasing legendary artists, Austin-area music festivals truly offer something for everyone. With tens of thousands of visitors coming to Austin annually to participate in music festivals celebrating nearly every genre, festival organizers are facing new challenges as they try to stay true to their origins while evolving to meet changing tastes and demands of broader audiences. 

This challenge is not unique to the music industry. Organizations experiencing rapid expansion have similar growing pains as they try to meet multi-generational employee expectations and determine who they are going to be at the end of the transformation. 

Whether you’re a music fan, an industry insider, or a communications professional trying to manage your own brand evolution, you don’t want to miss the insight our panel will share about how they’ve dealt with this very issue. 

Date: Friday, November 1, 2019 

Time: 11:30 a.m. to 1 p.m.

  • Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for lunch.
  • The program will begin promptly at noon and includes interactive dialogue with our panel


Better Business Bureau
1805 Rutherford Lane
Austin, TX 78754
  • Ample free parking available 
  • Lunch included with registration fee

Cost to attend:

Register Now!

Online registration will close on Wednesday October 31. Walk-ins welcome to pay at the door.

**Registrants must be designated as students in our database to receive the student price. Please contact [email protected] for assistance registering as a student.

PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.