When a crisis hits is your team ready? What you do in the first 45 minutes can determine the rest of the day, weeks, or more. Sufficient preparation can lead to the best outcome when hit with a business and communication crisis. Join PRSA Austin for a luncheon on May 23rd to learn more! Register online now!*


Event Description

How you react at the onset of a crisis significantly impacts the result. Timing is everything, especially when wildfires spread fast with social media and 24/7 news. Learn the importance of creating a first-mover advantage and how to mitigate risk as a crisis becomes public and spreads. Jessica Nunez, president of TruePoint Communications, an award-winning PR and Social Media agency, will share the steps to take in the most crucial first 45 minutes of a crisis – including the hurdles to overcome, and the mistakes to avoid.  


Jessica NunezJessica Nunez is the founder and president of TruePoint Communications, a Top 100 PR agencies in the U.S., and earned rankings as a Best Places to Work, and Inc. 5000 Fastest Growing Companies. 

Jessica has served as a communications advisor for Fortune 50 companies and is an expert in crisis communications, helping organizations navigate and mitigate issues that impact reputation and revenue. She is a communications leader with deep experience in directing integrated marketing campaigns and large-scale PR and social media strategies. She is known for creating innovative, first-of-its kind campaigns that propel brands forward.  

For more than 13 years, Jessica has served as a brand spokesperson. She is a regular guest on HSN and has appeared on TV in almost all of the top 100 US cities. She serves to propel others forward by mentoring young professionals, helping female business owners accelerate their business growth, and leading leaders in Entrepreneurs’ Organization (EO). She is a founding member of Social Media Club Dallas, serving three consecutive years on the board, and a founding board member of One Hundred Shares Dallas, a non-profit organization that brings 100 women together to financially propel other non-profits. She graduated magna cum laude from University of Texas at San Antonio (UTSA) with a Bachelor of Arts in communications with a concentration in public relations and a minor in marketing.

Event Details

What: PRSA Austin May Luncheon

Date: Thursday, May 23, 2019

Time: 11:30 a.m. to 1 p.m.

  • Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for lunch.
  • The program will begin promptly at noon and includes interactive dialogue with speaker

Location: Raymond E. Hartfield Performing Arts Center  

                 5800 McNeil Dr. Austin, TX 78729

Hartfield Performing Arts Center
  • Lunch included with registration fee
  • Free Parking available 
  • On McNeil Between Mopac and Hwy 183

Register online now!*

*Online registration will close on Monday, May 20. Walk-ins welcome to pay at the door.

Cost to attend:

**Registrants must be designated as students in our database to receive the student price. Please contact [email protected] for assistance registering as a student.

PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.