PRSA Austin August Luncheon: 

Storytelling for Business: The Persuasive Power of Story

PRSA Austin has booked story-telling expert Lisa Cron while she is in town from L.A. Lisa is the author of “Story Genius” and “Wired for Story.” During our luncheon at Chez Zee on August 23, Lisa will share how to use story to help change behavior and influence your audience. Register now! 

Event Topic & Description

Topic: Storytelling for Business: The Persuasive Power of Story

In today’s cluttered media landscape, it’s harder than ever before to capture audiences’ attention and hold it. Contrary to popular belief, facts don’t lead us to change our minds – stories do.

Lisa Cron, author of “Story Genius” and “Wired for Story” and former Warner Brothers story consultant will share:

  • The evolution of story and the brain.
  • Why we use story and not facts to make sense of everything.
  • What gives story its unparalleled power.
  • What a story actually is.
  • The five questions to ask in order to create a story capable of doing what all stories are meant to do: change how your audience sees the world.

About Our Speaker

Lisa Cron

Headshot of Lisa Cron

Lisa Cron is a story coach and the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence and Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere) both published by Ten Speed Press.

Her seven-hour video class Wired for Story can be found at

Her video tutorial Writing Fundamentals: The Craft of Story can be found at

Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she's been an instructor in the UCLA Extension Writers' Program and she's on the faculty of the School of Visual Arts MFA program in visual narrative in New York City.

Lisa works with writers, nonprofits, educators and organizations, helping them master the unparalleled power of story, so they can move people to action – whether that action is turning the pages of a compelling novel, or taking to the streets to change the world for the better. Or both!

Event Details

What: PRSA August Luncheon

Date: Thursday, August 23, 2018 

Time: 12 to 1 p.m.

  • Registration opens at 11:30 a.m. and attendees should plan to arrive by 11:45 a.m. for a buffet lunch.
  • The program will begin promptly at noon.

Location: Chez Zee, 5406 Balcones Dr., Austin, TX 78731

  • Lunch included with registration fee
  • Complimentary parking available

 Registration: Register online now!*

*Online registration will close on Tuesday, August 21 at 11:59 p.m. Walk-ins will still be welcome to attend.

Cost to attend:

**Registrants must be designated as students in our database to receive the student price. Please contact [email protected] for assistance registering as a student.

PRSA Austin Chapter has a no refund policy. Substitutions are allowed at no charge.