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Mentoring Students

PRSA Austin offers a wide range of mentoring strategies for the local Public Relations Student Society of America (PRSSA) chapters at Texas State University-San Marcos, The University of Texas at Austin and St. Edward's University. From one-on-one communication to university workshops to representation at student meetings, the chapter is committed to giving the students the tools they need to break into the world of public relations and communications. In fact, PRSA-Austin coordinates an "E-Mentor" program, which matches a student with a professional working in the student's area of interest. The year-long partnership will allow the student to gain insight from the professional, mostly by way of email and other forms of electronic communication.


E-Mentorship Program:

PRSA-Austin provides a mentorship relationship to students pursuing degrees in the field of public relations. However, in the fast-paced world of professional public relations, time is often at a premium. The E-Mentorship Program by PRSA Austin Chapter is fulfilled primarily via email, thus taking into account the time constraints of the mentor while also meeting the needs of the mentee.

Students receive sound instruction and assistance from seasoned professionals, while PR practitioners serve as an additional resource for career development. Students and mentors work together to set specific parameters for their relationship. Topics of discussion between mentor and mentee include, but are not limited to, resume building, skill-set and interview mastery, industry networking, and industry niche discovery.

Professional Shadow Day:

PRSA Austin provides a Professional Shadow Day to PRSSA students pursuing degrees in the field of public relations. The goal of the program is to give students a glimpse into a day in the life of a public relations practitioner. The day is coordinated with simultaneous shadowing experiences throughout Austin, followed by a group lunch in a designated location with a keynote speaker in the industry. Individuals are partnered with agency professionals in the nonprofit, corporate and agency arenas, based on availability and area of interest.

Students receive sound advice and guidance from seasoned professionals, while PR practitioners allow students access to observe their daily activities (where applicable and appropriate), including media relations, event planning, account management, internal and external meetings, collateral development, vendor communication, administrative tactics, etc.


If you are interested in learning more or participating in any of our student programs as either a professional or a student, please email


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