Member Spotlight

MEET PRSA AUSTIN CHAPTER MEMBER: Bill Noble

CURRENT LIVELIHOOD: I run a full-service public affairs firm based in Austin where I get to work with an amazingly talented, enthusiastic and inspiring team of professionals. We’re celebrating its 10-year anniversary this month.

CHILDHOOD AMBITION: At eight years old I wanted to be an Olympic Gold medalist in swimming and surpass Mark Spitz’s then-recent record of seven gold medals in one Olympics. Alas, Michael Phelps beat me to it. I also wanted to be a National Park Ranger in Alaska with a trusty Alaskan malamute named “Juneau" by my side.

DRAW TO THE COMMUNICATIONS FIELD: I was a finance major in college and later got my MBA. I was also involved in student government and lobbying on behalf of student issues. That took me into a job on Capitol Hill and then into corporate public affairs and campaign jobs over the years. My work experience is a hybrid of both Corporate Communications and campaign/office holder staff.

ALMA MATER: San Diego State University for a B.S. in Business Administration/Finance and the University of Texas at San Antonio for my MBA.

HOMETOWN: I was born and raised in Hollywood, California. I moved to San Diego for college and then to Charlottesville, Virginia for a job traveling to chapters of my college fraternity throughout the United States and Western Canada. That job and later jobs took me to 46 states and four Canadian provinces. I also lived in Alexandria, Virginia while working in Washington D.C. From there I moved back to Southern California and lived in Corona Del Mar and then moved to Texas 20 years ago and have lived in San Antonio, Houston, Austin and now Driftwood with my wife and four children.

MOST MEMORABLE EXPERIENCE AS A COMMUNICATIONS PROFESSIONAL: Two experiences come to mind immediately: the first was while serving as Governor Rick Perry’s senior advisor for communications and dealing with several intense and high-profile issues. The other was also my most rewarding and humbling: working with the mom’s and dad’s of members of the U.S. Armed Forces killed fighting in Iraq. These families wanted to tell a positive story of their son’s service and sacrifice – they had all lost sons, not daughters -- that differed from the point of view being offered by anti-Iraq war activist Cindy Sheehan. They would thank me profusely for giving them the opportunity to present their son’s story to the media. I would always respond: “No, thank you for raising such an amazing young man and patriot.” 

RECOMMENDED READS: I highly recommend reading “On Writing Well” by William Zinsser, which drives home the importance of clutter-free writing and “Ogilvy on Advertising” by David Ogilvy, which gives great insight into the importance of research and boldness in our jobs as communicators. 

FAVORITE THINGS ABOUT AUSTIN AND FAVORITE AUSTIN RESTAURANTS: I used to live in the AMLI on 2nd and considered several restaurants — Wahoo’s, Cru, Lamberts, Moonshine and Perry’s as my kitchen/dining room. I love running on Lady Bird Lake Trail, and I love spending time at our local Boys and Girls Clubs where I serve as a board member.