April 2018 Luncheon Wrap-Up

April Luncheon

 

 

 

 

 

 

 

 

The Rest of Your Story: How to Engage Audiences with Powerful Brand Storytelling

At our April Luncheon, Lara Zuehlke's presented "The Rest of Your Story: How to Engage Audiences with Powerful Brand Storytelling."

About the presentation: Today’s organizations are no longer simply selling products and services. They are reinventing themselves as content developers—sharing and selling ideas through countless platforms and channels. While it can seem overwhelming, this interactive session will help you discover simple, powerful ways to shape your brand story and share it more effectively to engage, educate and ultimately move your audiences to action.

Attendees learned how to:

  • Let go of personal and organizational bias to think less like a marketer and more like a storyteller. 
  • Connect with their audiences via heart share or mind share to move them to action.
  • Identify how to map and measure their content through multiple channels.

To check out Lara's presentation, go here.

About the speaker: Lara Zuehlke, award-winning writer, speaker & trainer

Lara Zuehlke headshotOver the past two decades, Lara Zuehlke has wrangled those 26 letters of the alphabet in every way imaginable. From magazine editorial and content strategy to integrated marketing and digital engagement, she understands how to identify the story and share it through every type of channel to reach the right audience—at the right time. An award-winning writer, Lara has worked with a broad portfolio of clients—ranging from start-ups and nonprofits to private companies and Fortune 500 firms. With a deep background in personal development, Lara regularly speaks and provides training for organizations in the areas of brand storytelling, content strategy & development, and leading and working with creative teams. A third-generation Aggie (Whoop!), Lara received a bachelor’s in journalism from Texas A&M University. Her work has garnered more than a dozen industry awards.